Current Situation of Wooden Gift Box Packaging Design

1. Current Situation of Gift Box Packaging Design in China

The Chinese gift box packaging design market is in a state of overall disorderly development. The world economic industry chain positions the European and American markets as high-end markets, constantly exporting high value-added design and research and development products to third world countries to seek profits. However, third world countries such as China are at the low end of this large industrial chain, gradually declining in the endless process of product processing and replication. The ethnic characteristics of gift box packaging design cannot be discussed, and Chinese people have a wrong understanding of the design concept of gift box packaging: they are obsessed with the distinctive and highly ethnic product designs of European and American markets, but abandon the national characteristics of their own culture in the product packaging design process, Imitate blindly and feel quite satisfied. On the other hand, when serving Chinese consumer groups in the European and American markets, they always follow some international rules while integrating Chinese culture into their own design experience to better attract customers.

2. Highlight the packaging design of gift boxes

The shaping and expression of personalized packaging images, such as personalized differences, reasonable use of filial piety cultural elements, natural and lively humanization shaping, bionic design, and distinct and fitting gift characteristics, endow gift packaging with personalized quality, and attract consumers with unique styles and rich connotations. Unique ideas, innovative ideas, distinctive design personality, and strong visual effects; Only in this way can the product attract consumers' interest and be accepted on the dazzling shelves. Filial piety culture is a form of national cultivation and internalization, which has persisted for thousands of years without changing its appearance and has become increasingly new over time. Filial piety culture, with its cultural connotation and spiritual essence, has been incorporated into the concept of gift packaging design, which can be considered as complementary to gift packaging design.

3. Internationalization of modern packaging design: China's private economy is in a state of rapid development, and it has not stopped its progress during the global economic downturn. In Guangdong, Zhejiang, and Jiangsu regions of China, the private economy started late and had a low starting point. However, the military is of great value and speed, and it is developing by leaps and bounds to catch up with the world economy. The rise and prosperity of ethnic enterprises have provided a clear direction for China's ethnic industry in a chaotic sky, established the confidence of the Chinese public in Chinese ethnic enterprises, and thus established the loyalty of ordinary people to ethnic brands. Only in this way can the public not blindly follow the so-called "new ideas" that have shown signs of decline in the new era abroad, and China's packaging design industry can develop and lead the world in the packaging design industry.